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Emily Thompson

Head of Content

Emily Thompson

With NewCasinoRank since March 2020

Emily Thompson leads content and analysis across the CasinoRank network, NewCasinoRanks.ca included. She has spent more than ten years reviewing online casinos, after starting out in editorial roles at a digital media publisher in Sydney.

For Canadian readers she sets how a casino is described: what it states as a claim, what can be checked on a regulator's register, whether it pays out by Interac and how its offer compares once wagering is counted. She keeps conclusions measured and says plainly when data is missing.

Editorial standardsIndustry analysisFact-checkingPoker
New casino reviews
252
Guides and pages
54
Category pages
32
News
10

Experience and education

Emily's background

Experience

  1. CasinoRank
    • Head of Content and Senior Industry Analyst January 2022 – present
    • Senior Industry Analyst March 2020 – December 2021
  2. Independent industry contributor (freelance)
    • iGaming analyst and platform reviewer June 2017 – February 2020
  3. Digital media publishing agency (Sydney)
    • Content Researcher and Editorial Writer April 2015 – May 2017
    • Junior Editorial Associate September 2013 – March 2015

Education

  1. Master of Media Practice (Digital Communication and Media Systems)
    • University of Sydney 2014 – 2016
  2. Bachelor of Arts in Journalism
    • University of Sydney 2010 – 2013

Emily in figures

10+ years in the industry
800+ online casinos evaluated
500+ articles published
200+ research pieces published

As stated in the author's profile; figures cover the whole career, all sites and markets.

Featured in

Emily's analysis and commentary have been cited or distributed by industry media, including:

How Emily works

How Emily checks what we publish for Canada

Emily trained as a journalist and runs content the way a newsroom runs copy: verify, then explain. A founding year or a licence is printed as the casino's own claim, checked where a public register exists, and flagged when it cannot be checked.

For this site she adds the questions a Canadian player actually asks: whether the casino accepts Canada, whether it pays out in Canadian dollars and by Interac, and how its licence compares with the regulated markets in Ontario and Alberta.

A review earns trust when it explains the limits and the risks as clearly as the strengths.
Emily Thompson

What they check

  • Facts are sourced before anything is written
  • Missing data is stated, never guessed
  • The verdict follows from the evidence
  • Every casino is described by the same method

On this site

Emily's pages on NewCasinoRanks.ca

Pages Emily wrote or is responsible for, newest first.

New casino reviews 252

Show all 252

Guides and pages 54

Show all 54

News 10

Show all 10

Questions for Emily

How do you keep a review objective?

By separating what we can check from what we think. The facts come first, from the casino and its regulator; the opinion follows from them.

What do you look at first in a new casino for Canada?

The licence and the withdrawal list. If I cannot find the licence on a register and the casino does not pay out by a method Canadians use, the bonus does not matter much.

Do you play casino games yourself?

Mostly poker, where discipline and patience count for more than luck.

What part of the work do people underestimate?

The reading. Terms and conditions take longer than writing the review itself.

Other authors on NewCasinoRanks.ca