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August 15, 2024

EveryMatrix and DraftKings Forge Ahead with New Opportunities in Canada

Emily Tremblay
Written byEmily TremblayWriter

Key Takeaways:

  • EveryMatrix extends its reach in North America, with a recent expansion into Ontario, Canada through DraftKings.
  • The partnership allows Canadian users access to a vast array of games, including those from EveryMatrix's Armadillo Studios.
  • This strategic move is part of EveryMatrix's goal for full market penetration, highlighting its growth and the strength of its SlotMatrix platform.

The digital landscape of online casinos is witnessing a monumental shift as EveryMatrix, a titan in the world of online gaming solutions, broadens its horizons into Ontario, Canada, via a strategic partnership with DraftKings. This move comes on the heels of EveryMatrix's successful foray into the US market, notably in New Jersey, and underscores its commitment to expanding its North American footprint.

EveryMatrix and DraftKings Forge Ahead with New Opportunities in Canada

In June last year, EveryMatrix made headlines with its entry into New Jersey, signaling its ambitious North American agenda. The company boasts licenses across several key US states, including New Jersey, Michigan, West Virginia, Connecticut, and Pennsylvania. This extensive licensure demonstrates EveryMatrix's robust compliance framework and its capability to meet the stringent regulatory demands across diverse jurisdictions.

The collaboration with DraftKings, one of North America's premier iGaming and sportsbook operators, marks a significant milestone for EveryMatrix. Under this agreement, the DraftKings platform in Ontario will feature an expansive selection of games from EveryMatrix, enriched by the innovative creations of its in-house developer, Armadillo Studios. This venture not only diversifies the gaming options for Canadian players but also solidifies EveryMatrix's position as a pivotal player in the online casino industry.

"EveryMatrix is thrilled to expand our partnership with DraftKings into Canada and the largest province, Ontario. This means we now reach half of the country’s population and marks yet another important milestone for the company," expressed EveryMatrix's senior leadership. The enthusiasm is palpable as this expansion signifies not just growth but a strategic alignment with one of the industry's key operators for escalated market penetration.

Founded in 2008, EveryMatrix has evolved into a leading partner for Tier 1 operators globally, with its SlotMatrix platform powering one of the industry’s most extensive B2B aggregation and content provision offerings. This latest venture with DraftKings underscores EveryMatrix's adeptness in forging partnerships with top-tier sports betting operators, showcasing its scalable and modular solutions like SlotMatrix and CasinoEngine, which have been instrumental in driving the company to achieve record monthly revenue.

The acquisition of FSB Technology last month further bolsters EveryMatrix's market position. This acquisition not only enhances its sportsbook offerings with features like horseracing sports betting but also strengthens its foothold in the UK and Irish markets. As EveryMatrix continues to innovate and expand, its journey reflects a strategic vision that not only embraces growth but also reinforces its commitment to delivering exceptional gaming experiences across the globe.

In conclusion, EveryMatrix's expansion into Ontario with DraftKings is more than a business maneuver; it's a testament to the company's dynamic growth strategy, technological prowess, and the enduring appeal of online gaming. As EveryMatrix charts its course through North America's competitive landscape, its partnership with DraftKings in Canada signals a new era of opportunities, setting the stage for an exciting future in online gaming.

About the author
Emily Tremblay
Emily Tremblay
About

Emily, a dynamic blend of tech-savvy and casino enthusiast, hails from the snowy landscapes of Canada. With her innate grasp of cultural nuances, she ensures online casino guides resonate deeply with Canadians. Emily's spirited and engaging nature makes her a favourite among peers.

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